Tuesday, November 25, 2008

The Trouble with Celebrity Endorsements

cutting move and ends its nine-year relationship with Tiger Woods. On the Tiger Woods front, GM's move comes in the final year of a contract believed to be worth $7 million annually. Tiger Woods lost his General Motors endorsement, worth an estimated $7 million per year. Tiger Woods was the face of the Buick Enclave when the SUV was introduced to the media at the Los Angeles Auto Show in 2006. Australia's Stuart Appleby says John Daly rates alongside Tiger Woods in terms of his ability to play golf. Things are getting so tough in Detroit that General Motors Corp. Winners will be announced on Dec. 30. Dawn House General Motors Corp. says it will end its endorsement deal with Tiger Woods. Hey, Tiger Woods is the best golfer in the world, and he has a coach. GM has just announced it will end its endorsement deal with Tiger Woods at the end of the year. GM, in an effort to save some bread, has cut long time spokesman Tiger Woods loose. by Dave Seanor, Golf Examiner Look for a global brand that has money to spend, despite the world’s gloomy economic outlook. And today, the company announced that it's going to end its $8 million per year endorsement contract with Tiger Woods. COM Editorial Coordinator You're always going to remember 2008 for Tiger Woods' knee injury and that's fine. �� General Motors Corp. General Motors Corp. says it will end its endorsement deal with Tiger Woods at the end of the year. endorsement gold mine.

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